A very unique Fashion Week was held in Metaverse by Decentraland. A number of high-end designers and wearables vendors raced to show off their non-fungible token collections in the virtual world.
Many brands are participating in virtual fashion events like Brands such as Tommy Hilfiger, Dolce & Gabbana, Estée Lauder, and Forever 21. Before the show, they spent many weeks laying claim to metaverse-ready trademarks to prepare a protection strategy for their NFT.
Sam Hamilton, Decentraland’s creative director said that through wearables on avatars, people in Decentraland’s Fashion Week seek to provide a space to express themselves. In addition, to expanding the understanding of their own self.
“I see people being much more outrageous in the metaverse. People will see a really great use case for NFTs as a result of the event.” Hamilton said.
- The First Superyacht NFT Sold for $12M
- Trading in NFTs Rocketed 21,000% to More Than $17 Billion in 2021
All the Fashion shows, galleries, and brand-hosted panels will be available through March 27 in the Fashion District, which is a newly-developed corner of Decentraland.
last November, Metaverse Group, the Virtual real estate company, paid $2.4 million to purchase the 6,000-square-foot plot.
If you are interested in fashion and want to attend virtual fashion week you can visit this website and connect an Ethereum wallet. Or you can be just a guest. Simply anyone can experience Metaverse Fashion Week.
However, it’s an opportunity for some brands to enter the crypto space by selling metaverse apparel. Apparently, not all brands in the virtual world are selling their items as NFTs. Some of them are simply showcasing digital versions of their designs.