As you can notice, several companies are trying to get into the NFT space in the recent past to develop their future strategies. Now, it’s Starbucks turn to join the party. In a recent announcement, the company said that it’s going to invest in NFTs and digital assets before the end of the year.
During an open forum, Howard Schultz the company CEO shared his vision for the future with Starbucks partners and employees. One of the points that he mentioned was Starbucks’ plan to get into the digital space.
Schultz asked the attendees about the hype around NFTs and cryptocurrencies. He also stated that he is not a stranger to digital technologies. Then Schultz mentioned that by the end of 2022 Starbucks will launch its very own digital asset.
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The famous coffee maker company will reveal more information about its NFT and digital asset plans in the coming weeks.
Moreover, the company’s CEO said that he will travel around the world to visit Starbucks stores and manufacturing plants to interact with employees and partners.
“All I ask of you is to embrace, not a standard of mediocrity, but embrace every step of the way, a standard of excellence. And let’s honor everything that Starbucks has stood for 50 years. And I promise you we’re going to come out of here like a goddamn tidal wave,” he said.