Metaverse has taken a huge turn after major businesses and brands started to join this virtual world. In partnership with Coca-Cola, NASCAR, Epic Games, and NVIDIA, Adobe announced a range of metaverse-related projects. The famous photo and video editing software company also released a “metaverse playbook“.
According to Adobe, hundreds of brands are using its existing 3D tools to create interactive content. The tools of creating photorealistic replicas of brands products grew 100% from a year ago.
“We have a very diverse pool of customers, and they are all trying to establish their standard workflow to get to high fidelity digital goods. The one thing they all have in common is the need for the creation of digital twins for all the goods that the brand is representing.” Stefano Corazza, head of augmented reality at Adobe said.
The term “digital twin” refers to the virtual replica of a real-world product, warehouse, or factory floor.
What is the importance of this digital twin?
Experts said that the existence of this digital version of products in Metaverse can be used to simulate a real-world shopping experience. In addition to helping with data analysis which allows companies to run simulations using real-life scenarios. That will make them more careful before making costly decisions.
Research at firm Technavio expects the digital twin market to grow by nearly $25 billion between 2020 and 2025.
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Moreover, Adzuna, a job search engine, said that the number of job openings seeking experts in the metaverse increased nearly 400%. Many major industries recruit metaverse experts who have skills in designing, advertising, and marketing.
Even BMW used NVIDIA’s Omniverse platform to create a digital twin of its factory floor. Every year, BMW produces nearly 2.5 million cars, 99% of which are customized. There are approximately 40 BMW models, and every model has 100 options. That will makeover 2,000 ways to configure a new BMW. when BMW builds its factory in Metaverse, it is going to be able to simulate virtually what it’s like to have 300 cars running on a conveyor belt. By that, it will identify which paths around the factory are safest for employees to use during a shift.